Ecommerce SEO

Method 21 runs SEO programs for ecommerce stores on Shopify, WooCommerce, and custom platforms. Ecommerce SEO has its own set of challenges — large product catalogs, faceted navigation, duplicate content from product variants, and competition from marketplaces. We build strategies that address these specifically.

Product page optimization, category page strategy, site architecture that scales with your catalog, internal linking structures, schema markup for products and reviews, and the technical foundations (crawl budget, indexation, page speed) that determine whether search engines can find and rank your pages effectively.

We start with a technical audit of your store and a competitive analysis of your product categories. From there, we build a roadmap that prioritizes the highest-revenue opportunities first — typically a combination of technical fixes, product page improvements, and category content development. Ongoing work includes monitoring rankings across your catalog, seasonal adjustments, and new product optimization as your inventory evolves.