LinkedIn Ads

Method 21 manages LinkedIn advertising for B2B clients who need to reach specific professional audiences. LinkedIn's targeting is unique — you can reach people by job title, seniority, company size, industry, and skills in ways that other platforms can't match. For B2B campaigns targeting decision-makers, it's often the most direct path to the right audience.

Sponsored content campaigns, message ads (InMail), lead generation forms, and document ads. We build campaigns around the specific professional audience you need to reach and the action you want them to take — whether that's downloading a resource, requesting a demo, or booking a consultation. Targeting is layered across job function, seniority, industry, company size, and geography.

LinkedIn's cost per click is higher than other platforms. It's worth it when you're reaching high-value prospects with long sales cycles. We manage budgets carefully, optimize toward lead quality over volume, and report on the metrics that matter for B2B — cost per qualified lead, pipeline contribution, and sales team feedback on lead quality.