Conversion Optimization

Method 21's conversion optimization practice exists for one reason: to get more value from the traffic you already have. It's worth asking whether your site is converting the visitors it's already getting. For most businesses, the gap between current and potential performance is significant.

Our process is research first, then hypothesis, then testing. Every change we recommend is backed by data — analytics, heatmaps, session recordings, and user research that tells us where visitors are dropping off and why.

Once we understand the problems, we design and run controlled experiments to validate solutions before rolling them out. Every change proves itself against the current version of your site before it goes live.

Our testing covers landing pages, lead generation forms, checkout flows, calls to action, page layouts, and messaging. The specifics depend on where the data points us. We identify the highest-impact opportunities for your specific site and audience, then work through them systematically. The child pages below cover our core areas in detail.

Most CRO work starts with a conversion audit — a thorough analysis of your current funnel performance, user behavior, and testing opportunities. From there, we either run a defined testing program (ongoing monthly engagement) or execute targeted projects focused on specific pages or flows. Either way, you'll see exactly what we tested, what we learned, and what it meant for your conversion rates.