Facebook Ads

Method 21 manages Facebook advertising campaigns for both B2B and B2C clients. Meta's advertising platform remains one of the most powerful audience-targeting systems available, and we use it to reach specific demographics, interests, behaviors, and professional attributes with precision.

We build custom audiences from your existing customer data and website visitors, develop lookalike audiences from your highest-value customers, and layer demographic and behavioral targeting to reach new prospects. Creative development is collaborative — we handle ad copy, creative direction, and testing strategy. Campaigns are managed daily with regular creative rotation, audience refinement, and budget reallocation based on performance.

Campaign strategy and structure, audience development and segmentation, ad creative and copy, A/B testing across creative and audiences, conversion tracking via Meta Pixel and Conversions API, retargeting sequences, and monthly performance reporting. We manage Facebook alongside Instagram through Meta Ads Manager for clients who want presence on both platforms.