PPC

Method 21 manages paid media campaigns across Google, Meta, LinkedIn, and Microsoft Advertising. Our focus is straightforward: turn ad spend into measurable business results. The metrics that matter are the ones connected to your revenue.

If you have existing accounts, we start by auditing them. We look at account structure, targeting, creative performance, conversion tracking accuracy, and wasted spend. Most accounts we inherit have meaningful budget leaking to irrelevant queries, poorly structured campaigns, or tracking gaps that make optimization guesswork.

For new campaigns, we build from your business goals backward — defining what a qualified lead or sale looks like, setting up tracking to capture it accurately, then structuring campaigns and budgets around those objectives. Ongoing management means daily monitoring, regular creative rotation, audience refinement, and budget reallocation based on what the data shows is working.

We manage campaigns across the major paid channels: Google Ads (search, shopping, display, YouTube), Meta (Facebook and Instagram), LinkedIn for B2B, and remarketing across platforms. The pages below cover each in detail. We recommend platforms based on where your audience is and what your goals require.

Onboarding takes one to two weeks depending on account complexity. You'll get monthly performance reports focused on the metrics that connect to your bottom line, with clear explanations of what changed and why. Budget recommendations are reviewed quarterly and adjusted based on performance and seasonality.